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In 1952, Jim
first learned a little about tending bar while working summers during
his college years on Catalina Island off the coast of Southern California.
After graduating from San Diego State University, he decided to
visit some Catalina friends who were working during the winter season
in Palm Springs, California. One of those friends offered him a
job as a bar boy at an exclusive resort hotel, the El Mirador.
As a bartenders assistant he was not allowed to speak to customers
nor pour a drink. He learned to make simple syrup, squeeze lots
& lots of lemons and oranges and, since the particular room where
he worked had a Polynesian theme, he learned to crack coconuts,
peel bananas and get frost-bite making ice molds for Navy Grogs
and Gold Cups; both exotic rum drinks. He also learned that you
could make a heck of a lot of money in gratuities!
As he made more
friends, Jim was introduced to the inner circle of the bartenders
fraternity and was able to get hired at the first big country club
in the desert, Thunderbird Ranch & C.C. where many famous
folks from Hollywood were members or guests of members. He spent
several years working the winter season in Palm Springs and spending
summers in the beautiful Sierra mountain resort of Lake Tahoe, which
sits in both California and Nevada, or Aspen, Colorado. The Nevada
side of Lake Tahoe has splashy gambling Casinos and is wide open
24 hours a day. Back for winters in the Palm Springs area over the
next several years, he twirled his barspoon and twisted lemon peels
at several country clubs, restaurants and resort hotels as bartender
and bar manager as well as restaurant manager.
Looking for
a more structured life (read into that whatever sounds good), he
next applied and was hired as a sales representative for Paul
Masson Vineyards, a large producer and bottler of California
varietal wines. With a territory that encompassed part of Southern
California and all of Arizona, Jim was still in saloons but now
on the other side of the "plank". The winery sales experience, in
time, led to a life-long career with Brown-Forman Corporation,
selling their famous spirits lines of Jack Daniel's Tennessee
whiskey, Southern Comfort specialty liqueur, Early Times
Kentucky whisky and Canadian Mist blended whisky as
well as, at various times, other lines of fine wines and imported
spirits that the company marketed. (Those of you with sharp eyes
may notice some spelling differences in the previous sentence, yet
they are all correct. Anyone know why?) Besides selling and marketing
all these fine products to licensed wholesalers and retailers in
and around southern California and Arizona, he also spent many years
as an Advisor to the United States Bartender's Guild, the
U.S. affiliate of the International Barmen's Association.
He retired in 1993 as an Account Executive and now works as a consultant
to the liquor industry.
The old saloonkeeper
has seen lots of changes in the bar and cocktail business over the
past 43 years, but he is still sure of one thing. People still love
to meet in the clean and pleasant surroundings of a well-appointed
cocktail lounge where they can be served by a knowledgeable and
friendly bartender who will mix their favorite drink, made with
the finest ingredients, with accuracy and speed whilst they while
away an hour or two and forget the troubles of the day.
Editors (Acats)
note: The proprietor of Jim's Saloon is, in reality, Jim Chilton
of Woodland Hills, CA, USA who welcomes your questions or comments
via Email to chilton@earthlink.net]
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